To become white hat analyst the thing about knowledge is that its value lies in its predictive power, in its ability to clarify and focus action in the face to variable and mutating demands. Knowledge allows for reaction and pro-action. While circumventing the system with Black Hat tricks may allow for cue jumping, it doesn’t inform you where the queue is or even what your waiting for. White Hat analysts have the skills to interpret the data and understand its cause and effect.

An Introduction to White Hat SEO
There are sets of rules that define the characteristics of White Hat analysts:

• Data

By understanding the limitations to traditional site side data, more complete understanding can be reached. Incorporating tertiary data flows, like qualitative marketplace analysis or natural yearly cycles, helps inform the analyst of the true story that the information is telling.

Because of the proliferation of analytic tools, analysts must be ready to incorporate such tools into their analysis. Things such as competitive analysis and brand perception rarely show up in the straight numbers but the savvy White Hatter will be able to introduce their implications into conclusions.

• Business Results

Never get bogged down in the infinite whirlpool of accuracy. With a taste for skepticism will come an appetite for the broad strokes of business performance inquiry. Setting benchmarks will allow for other exogenous tools to be finessed for more subtle reading of the data. As opposed to relying completely on the straight data for immutable conclusions such attenuated thinking can be clear in its cause and effect possibilities without ever straying into the certainty that can sink businesses.

Cause and effect analysis
Being willing to take in information from all sides and mediums makes the job of constructing solutions to business problems much more fluid. The White Hat analyst waits and watches and is ready to lend a hand to guide the steering wheel once the course has been set. Outcomes are the only thing that matters, as they trump logic and precipitate action.