Using all of the SEO practices that have been discussed is designed to ensure one thing: the success and longevity of a well run site, defined and designed with the search engine’s principles for user experience and ease of ranking. As with any system that is designed to help interpret information and translate it into [...]

 There are some basic concepts that help to define practitioners of White Hat Marketing Search Engine Optimization (SEO). One of the primary notions is that White Hats are using techniques defined and approved by search engines themselves. This makes their web-design concerns sync-step with the intended user experience, which is what Google’s ever-changing algorithm is [...]