To become white hat analyst the thing about knowledge is that its value lies in its predictive power, in its ability to clarify and focus action in the face to variable and mutating demands. Knowledge allows for reaction and pro-action. While circumventing the system with Black Hat tricks may allow for cue jumping, it doesn’t [...]

 There are some basic concepts that help to define practitioners of White Hat Marketing Search Engine Optimization (SEO). One of the primary notions is that White Hats are using techniques defined and approved by search engines themselves. This makes their web-design concerns sync-step with the intended user experience, which is what Google’s ever-changing algorithm is [...]

 The purpose of this paper is to present a more complete conceptual model of what the term ‘White Hat’ means in relationship to SEO online Marketing. To start, we will address the implied relationship this term possesses and the inherent dynamism of that relationship. The cartoon Spy vs. Spy from Mad Magazine, the irreverent publication [...]